Tools to begin with

Pitch-preparation checklist

Organise the evidence behind your business story.

Prepared by SheRise Foundation · Reviewed November 9, 2026

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Define the customer and the problem in plain language.Explain the offer and the alternatives customers use today.Identify evidence of demand and distinguish facts from assumptions.Explain revenue, major costs and the period covered by your projections.Describe the team’s relevant experience accurately.State the capital need, intended use and milestones without promising returns.Prepare clear supporting records and note outstanding questions.

Your next preparation step

What is the most important gap to address before your next conversation?